Welcome to Shoyeido's Listeners Club

Shoyeido endeavors not only to make available some of the finest Japanese incense to the world, but also to express and share the incense culture of Japan.

Japanese incense is deeply interwoven with the history and development of Japan's traditional culture. Both scholars and Japanese incense enthusiasts often note how the appreciation of scents shows up in literature, kabuki plays, paintings, tea ceremony, songs, poetry, and religious tradition.

The history of incense appreciation continues to this day, one which "reveals to us the secrets of Japanese culture. " In our Listeners Club we will explore these various incense traditions, and how they express their history and culture to us. A living and vibrant culture that you can engage with as well. We started our Listeners Club with the aspiration of helping our fellow listeners explore the wonderful traditions of incense.

Sign up below for our free, quarterly Listeners Club E-Newsletter for more articles about Japanese Incense Culture and exclusive promo codes for product discounts.